The one thing I love about January, is the feeling of new beginnings. I love to look back over the past year and start fresh with new ideas and projects. One of the projects I have been working on is my web presence. My main portfolio website for my paintings is at Artspan. I worked with a professional art coach a couple of years ago when I was switching gears from photography commission work to fine art painting, and she recommended I host my website on Artspan. She said it was the go-to hosting for fine art artists in the art gallery business. I also started my blog on WordPress around the same time, so I created it as a website and blog with portfolio pages and information about my workshops and jewelry. I felt having two websites at the time was a good fit.
Fast forward a few years… I have been accepted to a few juried on-line gallery sites and I have put my portfolio on Saatchi art. Now that I am on all these portfolio websites, I am feeling a bit spread thin and updating my portfolio on numerous sites is getting very tedious.
So… At the end of 2014, I did a summary of my art business, income stream and web presence. I checked the analytics on all of my sites and I learned that my WordPress site and blog were getting a lot more traffic than any of my other sites. I also learned that most of my on-line art and jewelry sales were originating from Facebook posts or blog posts I shared on Facebook. So all that hype that you can make sales from Facebook, well, in my case, is true. HA! 🙂
I had been on the fence about what website I wanted to make as my primary site. After this analysis, I decided to use my WordPress site as my one primary website. I did keep a mini-portfolio site on Artspan, (janellmithaniart.com) as they offer a nice affordable site for artists who have their portfolios elsewhere, but still want a presence on Artspan. It is just a few pages and will be very easy to update.
I am so happy that I got all this web decision making done! Yippee!
Over the past few weeks I have been doing some housekeeping on my WordPress site and updating my portfolio pages. I changed my theme to the Sela theme and just LOVE it! I think it gives my blog and website a nice clean look and it looks great on all my devices, even my phone.
I did keep my portfolio on a couple of juried sites, and it is so much more manageable. Now I will not dread having to update my portfolio sites every time I finish a new painting! And I am just about to finish one, which I will share with you next week.
I would love to hear what you think of my updated site and if any of you have been doing some web housekeeping, too. Let me know and I will check out your updates.
Have a wonderful, creative day, Janell